ANTIQUE MALL VS EBAY
Sadly, many antique malls are not what they once were. And Ebay has become their major competitor for customers. The internet sales are invading on the Brick and Mortar shops ..
In addition, decorating styles have changed, and many younger people
seem to prefer cheaply made imported goods that are mass-produced and
mass-marketed, rather than the very individual, well-made and perfectly
functional older items which have distinct character and history. Throw
in the fans and promoters of the minimalists
look and those who try to sell antiques in such a market may find it
hard going.Of course we have what is called retro, the 1950s look, once
considered quite tacky but now has become very popular with Millenials.
For Selling in the Mall, There will always be those who collect high end antiques or
who specialize in one style or one category, but that's not going to be
your typical antique mall customer.
Mall owner can be great, knowledgeable and honest people who
are supportive of their dealers and who do all they can to promote the
business enlisting social media and print advertising.
Make very sure you know as much as possible about your mall owner/ manager before
you sign a contract to rent a booth. Advertising locally or in antique publications that are
widely distributed within the area or online, and a good familiarity with
other area antique shops.
Customers like the mall that is reasonably clean, well-lit, warm or cool in
season and passageways clear.
I long for the days when Antique Malls were filled with Antiques and Collectibles, the thrill of the hunt would always bring home some treasure. These days I stroll the local malls and usually come home empty handed.. Internet dealers have eroded the field. For now I will continue to haunt the malls.