Wednesday, October 28, 2015

Antique Malls vs Ebay


Sadly, many antique malls are not what they once were. And Ebay has become their major competitor for customers. The internet sales are  invading on the Brick and Mortar shops ..

In addition, decorating styles have changed, and many younger people seem to prefer cheaply made imported goods that are mass-produced and mass-marketed, rather than the very individual, well-made and perfectly functional older items which have distinct character and history. Throw in the fans and promoters of the minimalists  look  and those who try to sell antiques in such a market may find it hard going.Of course we have what is called retro,  the 1950s look, once considered quite tacky but now has become very popular with Millenials.

For Selling in the Mall, There  will always be those who collect high end antiques or who specialize in one style or one category, but that's not going to be your typical antique mall customer.

 Mall owner can be great, knowledgeable and honest people who are supportive of their dealers and who do all they can to promote the business enlisting social media and print advertising.

Make very sure you know as much as possible about your mall owner/ manager before you sign a contract to rent a booth.  Advertising locally or in antique publications that are widely distributed within the area or online, and a good familiarity with other area antique shops.

Customers like the mall that is reasonably clean, well-lit, warm or cool in season and passageways clear.

I long for the days when Antique Malls were filled with Antiques and Collectibles, the thrill of the hunt would always bring home some treasure. These days I stroll the local malls and usually come home empty handed.. Internet dealers have eroded the field. For now I will  continue to haunt the malls.

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